Robin

Robin Looijen

Partner & CMO

Robin Looijen is Partner and CMO at Smartsite. He blends tech insight with real-world construction site experience. Robin has been in the construction industry for over seven years and visited construction sites globally. From New York to Dubai and from Toronto to Mumbai. He’s been at the front line of construction tech adoption, following global digital trends while staying grounded in the daily realities of site teams. Robin understands that for technology to succeed in construction, it can’t disrupt. It has to fit into existing workflows and deliver immediate value. At Smartsite, he leads international growth and product development. He helps shape innovations like SmartWorker, translates client feedback into new features, and supports teams rolling out the system worldwide. He posts very regularly on LinkedIn about his experience on sites worldwide. Follow our journey!

Areas of Expertise

  • Construction logistics & hoist operations

  • International market expansion

  • Tech adoption on construction sites

  • Product marketing & feature localisation

  • Customer feedback loops & field implementation