London, 30/01/2025 – Smart Hoist, a pioneer in construction technology, has appointed Edwin Verpoort as Chief Executive Officer, effective 1 January. Verpoort, who led RECO Hoist to become the UK’s largest hoist rental company, is set to lead Smart Hoist’s mission to revolutionize the construction industry through user-friendly technology.
With over 26 years of experience in the industry, including 15 years as CEO of RECO Hoist, Verpoort combines unmatched expertise in scaling businesses with a sharp understanding of the construction industry’s challenges.
“I am excited to lead Smart Hoist at this pivotal time. By shifting from traditional metal-focused solutions to software-driven technologies, we are tackling the industry’s greatest challenges head-on. The construction industry needs software that seamlessly integrates into existing workflows, requiring no drastic changes but empowering teams with the knowledge and tools to enhance productivity and safety. This is what we define as user-friendly technology—practical solutions that fit the realities of an industry built on hands-on work, not time spent behind a desk. Smart Hoist is uniquely positioned to lead this transformation with bold, practical innovations that deliver real results for our customers.”
Smart Hoist has ambitious plans to establish itself as the standard for hoist operations across the UK within three years while expanding rapidly into the USA, UAE, and Canada. Recognizing its growing role in delivering a broader range of construction technologies, the company is rebranding to Smartsite to reflect its vision of tackling the construction industry’s biggest challenges with smart user-friendly technology.
Beyond hoists, they are expanding to deliver a comprehensive suite of technologies designed to optimize and secure the full construction site. These advancements include real-time worker tracking, monitoring of unsafe zones, advanced safety systems, floor-specific wireless communication, AI-driven safety cameras, and material inventory management. With this expansion, construction companies gain unprecedented insights and control over every aspect of their operations.
With bravery, simplicity, and authenticity at its core, Smartsite is redefining the future of construction. The company is on a mission to ensure every site is safer, smarter, and more productive — delivering technology that makes a difference.
